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| Home->Web Authoring->Log Analyzer->ConversionTrack |
 ConversionTrack  ($59.95)  (1.217MB)
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 Description:
ConversionTrack is a special application to analyze web logs -- it varies itself by not reporting generic data like unique IP,s or page views, but instead gives out a complete analysis of your visitorĄ¯s conversion rates. Using your web servers logs, ConversionTrack can analyze every user's access path and generate a report with information like the refer time, the user,s region and the user's operating system.
ConversionTrack can help you better understand the behavior of your sites visitors and accurately evaluate promotion efficiency, which will ultimately help you improve the conversion ratio and return on investment of your online business.
ConversionTrack can tell you the answer of these questions:
- How many visitors convert into sale?
- Which advertising campaigns generate your sales?
- What PPC keyword phrases generate your sales?
- What search engines generate your sales?
- Which countries do your customers come from?
- When do your customers visit your website?
Don't gamble your advertising dollor! Cut your advertising budget by 50% or more and increase your sales & profits!
Key Benefits:
- Evaluate the effectiveness of your advertising campaigns
ConversionTrack can help you analyze the conversion ratio of your web advertisements, which can help you get better use of your advertising budget. Generally, adverting methods like banners and newsletters can increase the web traffic to your site in a very short time. Understandably, different advertisement campaigns yield different results. Just because you get traffic from an advertisement does not mean it has served its purpose, you need to find out how many of the visitors that came from the advertisement actually made a purchase. If a visitor brought by the advertisement left after looking at your main page, then it does not count as a conversion because that visitor contributed nothing to your business. To measure the advertisements effectiveness, you have to study the conversion ratio of these visitors. As an example, letĄ¯s say you place a banner on two different web sites. Site A brings you 100 visitors per day with only 1 of them actually placing a purchase; while at the same time Site B brings you only 50 visitors per day, but 5 of these visitors place orders. If you simply judged by the amount of traffic each banner brings to your site, it would look like Site A was doing better for your business. After using ConversionTrack to analyze the traffic brought by these advertisements, you will recognize that the conversion ratio of Site A is only 1% while the conversion ratio of Site B is 10%, which lets you know that Site B was much more effective then Site A.
- Evaluate the effectiveness of your Pay-Per-Click campaigns
Pay-Per-Click (PPC) sites, like Google AdWords and Overture, allow you to pay a set amount of money for each click your advertisements receives. PPC advertisements have evolved into an extremely efficient way to bring targeted traffic to your web site. While PPC search engines allow you to easily monitor the click-through rate for your keywords, this alone is not good enough to evaluate the quality of the traffic you are receiving. If you are bidding on a popular keyword, your term can show up in irrelevant queries which may result in receiving visitors that simply leave your web site when they find out that what they are looking for is not there. This leaves you with a high bill for all of the clicks your advertisement received and a very low conversion ratio -- that's wasteful. ConversionTrack can tell you which search engine your visitors came from, which search terms they used, and most importantly, the conversion ratio. With the help of ConversionTrack, you have the power to see what search engines and what keywords are performing well for you, allowing you to make educated decisions on which keywords to keep using and which to drop.
- Evaluate your sites international traffic
If you have an international web, you will get visitors that come from all over the world. ConversionTrack has an integrated IP address database that can help you analyze where your visitors are coming from which can help you realize problem areas your site may have. For example, after viewing ConversionTrackĄ¯s report, you may notice that the conversion ratio of Japanese visitors is below average. You can use this information to see a need to create a Japanese version of your site, or notice that the existing Japanese translation of your site may have problems.
Features:
User-friendly interface: Users that are not tech-savvy will have no trouble learning to use ConversionTrack in a short time.
Complete, Professional analysis report: ConversionTrack generates reports that consist of the following categories:
- "Referrer Information": This report shows the conversion ratio based on the referrer information. It consists of "Referrer Domain", "Referrer page", and "Site Entry Page".
"Date and Time": This report shows the conversion ratio for different time periods. It consists of "Hour", "Day", "Day of Week", and "Month".
- "Date and Time": This report shows the conversion ratio for different time periods. It consists of "Hour", "Day", "Day of Week", and "Month".
- "Demographic Information": This report shows the conversion ratio based on where your visitors are located. It contains "Country" and "Area of World".
- "System Information": This report will give an outline of visitor's software environment by displaying "Web Browser" and "Operating System".
- "Search Engine": This report shows the conversion ratio of individual search engines and keywords. It contains "Keyword" and "Search Engine Keyword".
Advanced visitor filter: ConversionTrack allows you to filter data using the following criteria: "Success code", "Domain name", "Referrer URL", "Request file", "Range of dates", "Day of week", "Hour of day", "Country", "Area of world", "Request type", "User's operating system", "User's browser", "Web spider" and "Virtual domain". You can use these filters to obtain a more accurate analysis of your web logs.
ConversionTrack can analyze several convert pages (the page that signifies a conversion) at one time.
ConversionTrack can be used to analyze the log files of all popular Windows and UNIX web servers, and ConversionTrack can automatically recognize the log format. Custom log format can also be specified to analysis some special log files.
It can combine and analyze log files from several time frames.
It can automatically read log files compressed by ZIP or GZ; it's not necessary to extract the log to your local hard drive.
By integrating a precious IP address database, ConversionTrack differs itself from other log analyzers that use "Reserve DNS" by using an IP address database to analyze visitors' regional location. This enables ConversionTrack to provide more accurate demographic information at a very fast speed.
Editor's Rating:
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